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This week, leading domestic heavy industry and commercial vehicle enterprises continued to deepen global layout in core overseas markets including Southeast Asia, the Middle East and South America. Through overseas exhibitions, high-end product launches, key customer cooperation, channel upgrading and international diplomatic exchanges, enterprises further improved localized product matrices and service systems. Accelerating the export of new energy and intelligent complete equipment, Chinese manufacturing brands continuously strengthened core competitiveness and global brand influence.
In early July, BAIC Heavy Truck’s overseas sales team carried out special market research in Saudi Arabia and Oman, focusing on channel upgrading, product iteration, after-sales optimization, brand promotion and key customer development. As a core strategic market, Saudi Arabia witnessed in-depth reviews of annual operation results and in-depth discussions on the 2027 market development plan and resource allocation strategies. The team collected on-site user feedback on vehicle reliability, fuel economy and driving comfort to clarify product optimization directions.
In Oman, the team focused on researching segmented markets such as cold chain and heavy-duty transportation, exploring rising market demands driven by local infrastructure projects. Both sides exchanged views on the construction of regional spare parts centers and the improvement of after-sales service systems. The field investigation accurately captured the actual demands of the Middle Eastern market, strengthened strategic mutual trust with local partners, and consolidated the market foundation for the long-term high-quality development of the NEXTAR brand in the Middle East.
SHACMAN successfully held the “Focus on X6000, Win in Vietnam” channel conference and X6000-AMT new product launch ceremony in Vietnam, attracting more than 200 local channel partners and supply chain clients. Senior executives from SHACMAN and Fast Gear attended the event. The conference reviewed the phased market promotion achievements of the X6000 model and clarified the core strategies for product launch, channel empowerment and market expansion in Vietnam.
The all-new X6000-AMT flagship heavy truck, tailored for local transportation working conditions and user habits, was officially unveiled as the highlight of the event, marking a key upgrade of SHACMAN’s high-end product layout in Vietnam. SHACMAN signed a spare parts channel cooperation agreement with local partners to optimize the national parts supply network and improve after-sales response efficiency. The brand handover ceremony unified the efforts of manufacturers and distributors to help SHACMAN continuously capture shares in Vietnam’s high-end heavy-duty logistics market.
On July 21, Shandong Heavy Industry Group held its Green & Intelligent Equipment Exhibition in Hanoi, Vietnam, themed “Technology Empowers, Equipment Beautifies Life”. This is the group’s first overseas international exhibition focusing on new energy and digital intelligence, attracting partners from 62 countries worldwide. The exhibition displayed 145 core exhibits from 13 brands across seven business segments, covering green power systems, new energy commercial vehicles, intelligent construction machinery, smart agricultural equipment, automated warehousing and power energy systems. Five specialized technical zones were set up to showcase customized integrated solutions for global scenarios.
Subsidiary brands launched a full range of localized products and innovative solutions tailored for Southeast Asian markets. Weichai exhibited multi-path green power products and integrated mining energy management systems. Shantui and Lovol displayed full-series electric construction machinery for intelligent construction. Lovol Agricultural Machinery presented intelligent farming equipment and AI-driven agricultural management systems. CNHTC, SHACMAN and Zhongtong Bus launched diversified new energy transportation vehicles. KION showcased AI intelligent warehousing systems, while the power energy sector displayed generator sets and smart microgrid solutions. Leveraging full industrial chain advantages, Shandong Heavy Industry accelerates expansion in global low-carbon equipment markets.
On July 10, Sany Marine & Port signed a major equipment procurement agreement with HGT Terminal, obtaining an order of 26 large port machines including 6 ship-to-shore cranes and 20 rubber-tyred gantry cranes, setting a new bulk order record for Sany in South America. As a wholly-owned terminal platform of Hapag-Lloyd, a top global shipping company, HGT has business coverage across five continents with strong global influence. The cooperation marks a milestone breakthrough for Sany’s high-end port machinery business in South America.
The contracted equipment integrates high efficiency, operational safety, energy conservation and sustainable performance, fully meeting the growing cargo throughput and diversified operational demands of HGT Terminal. With reliable product quality and mature complete solutions, Sany Marine & Port empowers the intelligent and green upgrading of global ports. Currently, Sany port machinery products are exported to more than 80 countries and regions. The company will further leverage technological and manufacturing advantages to expand global channel layout and increase market share in high-end overseas port equipment markets.
On July 17, diplomatic envoys from Somalia, Mexico, Ethiopia and Hungary visited Sany Changsha Industrial Park for the Sany Ambassador Open Day. The delegation toured the corporate exhibition hall and the world-class Lighthouse Factory, witnessing intelligent production lines, automatic robotic arms and industrial internet management systems. The on-site visit fully demonstrated Sany’s outstanding achievements in digital and intelligent transformation, winning high recognition from foreign guests.
During the forum, Sany’s management introduced the company’s development history, business layout and overseas expansion achievements, emphasizing the win-win philosophy of global development. Sany Foundation presented global public welfare projects and rural aesthetic education practices, highlighting the enterprise’s social responsibility in globalization. In the evening, the envoys attended a rural children’s charity chorus concert, promoting cross-border cultural communication. The event further enhanced Sany’s international reputation. Sany will adhere to the strategy of globalization, digitalization and low-carbon development to deepen global cooperation and achieve win-win development.
On July 17, 40 units of Sany SW970E electric loaders were bulk-delivered to the world’s largest rice mill in Thailand, hitting a new overseas delivery record for Sany loaders. Tailored for the dusty, high-intensity and personnel-intensive working conditions of rice processing plants, the SW970E features zero emission, low noise, long endurance and high safety performance. An additional order of 50 SW956E loaders was signed on site. The dual-model lineup covers full-scene transportation for rice production, helping accelerate the low-carbon transformation of Southeast Asia’s grain and oil industry.
Recently, a batch of LiuGong 975F and 952EHD mining excavators was delivered to a long-term mining client in Zambia’s Copperbelt Province for open-pit stripping, mining and loading operations. As a repeat order following previous purchases of LiuGong wide-body trucks and bulldozers, the delivery fully recognizes LiuGong’s reliable performance in harsh African mining conditions. Tailored for local high-temperature, arid and hard-rock scenarios, the dual-model combination boosts mine operational efficiency. Supported by a mature localized service network, LiuGong continues to consolidate its presence in Africa’s high-end mining market.
Recently, a batch of XCMG new energy heavy-duty mining machinery departed for a large overseas mining site under an order worth hundreds of millions of yuan. The shipment covers XC9150-EV and XC9108-EV electric loaders as well as DL560 bulldozers, delivering integrated low-carbon mining solutions. The XC9150-EV is designed to match 35–90 ton mining trucks and boosts operational efficiency by 25% versus equivalent fuel-driven equipment. Combined units support full-cycle mining operations including material transport and site grading. More than one hundred XCMG large new energy loaders are now operating globally. XCMG keeps expanding its portfolio of green mining equipment to facilitate low-carbon transformation for the global mining sector.
Recently, LiuGong delivered a set of intelligent pavers, pneumatic tire rollers and double-drum rollers to the government of Ghana for national highway projects. Combined with previously purchased loaders and excavators, a full lineup of LiuGong machinery serves the construction site. Professional technicians provided hands-on operation training and customized maintenance guidance adapting to local hot and dusty tropical conditions. With spare parts warehouse, call center and 16 regional service stations offering 24-hour support in Ghana, LiuGong strengthens its presence in West African infrastructure via integrated equipment solutions and localized full-lifecycle service.
This week, domestic heavy industry and commercial vehicle enterprises achieved fruitful results in global layout. Through overseas exhibitions, high-end product launches, international customer signing, in-depth local market exploration and cross-border government-enterprise exchanges, enterprises continued to expand core overseas markets in Southeast Asia, the Middle East and South America. Adhering to localized product customization, refined service upgrading and global brand value output, enterprises actively undertook overseas social responsibilities. In the future, Chinese heavy equipment brands will focus on the export of green and intelligent high-end equipment, deepen global localized operation, and steadily enhance international competitiveness and global brand influence.
